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Hi dee ho Neighbor! I hope everyone had a great Halloween. Chapel Hill scaled back it's festivities this year, but it sure felt the same. I was dressed as Wilson, the friendly neighbor from Home Improvement. I received some recognition, however I heard guesses ranging from "defense" to "Are you on the fence about voting?"
I hope lines at your polls are short, and that your candidate wins. Until next time...
New real estate products are coming in everyday, most of them web-related. Our IT department has been great in helping me target these new sites. I have been looking into all the sites that get the most consumer traffic, creating profiles and posting my listings there. This gives me and my homes the extra exposure I can use. For example I recently joined Zillow.com, which has some great tools for me as an agent. Millions of consumers are using this site to search for real estate, and even though I find their "zestimates" to be very flawed information, it helps to put these consumers and agents like me together. Now when I sit in for a listing appointment, are you going to list with Billy Bob who advertises in the paper or an agent that will spread your listing across all the major real estate sites?
I have been told on several occasions, "we really like what you offer but have decided to go with someone a bit older." In some cases they have just chosen someone who works "part time", may follow up on a call from the sign out front, and if you are lucky get an ad in the local paper. I am available 24/7 for my clients, I follow up every lead, and I'm proficient in the internet where 95% of homebuyers are starting their search. The list goes on, but this may give you an idea. It feels like being the best player on the team but starting behind the coaches son.
The only other stereotype I'll have time for is that real estate agents "only care about making a sale". There are agents out there like this, which helps in feeding the stereotype. A new agent just retired from the corporate world, wants more time with the kids and will sell a house from time to time. This is what hurts our image the most; a home will be most folks biggest purchase in a lifetime, and there are some incapable agents out there looking to "sell you a house and get their check."
I have dealt with a few agents who return calls 2 days later, ignore multiple offers at the thought of all that work, and overprice a home just to get the listing. All these things I have picked up on the past few years really irk me, but they help me in improving my business. I get a thrill in negotiating the best deals for my buyers, and getting the most for my sellers. It makes it that much easier when on the other side may be a part time realtor looking to make a quick sale. Now don't get me wrong, there are lots of great agents out there, many of whom I learn a lot from each transaction. However the amount of incompetency in this business can be a little bit scary, something my clients won't ever have to worry about.